by | Nov 18, 2019 | Uncategorized
Podcasting Hall of Famer Dave Jackson from the School of Podcasting obviously loves the medium, he just doesn’t like one of the players within it – Anchor. The company made news this year when they were purchased by Spotify, but Jackson still grimaces at the idea of a business who provides their services free of charge. Presumably, if it sounds too good to be true, it probably is (to good to be true). Why Dave Jackson Hates Anchor Jackson warns that Anchor will only let you list your podcast in one category (for Apple Podcasts), not the usual three. He also doesn’t like that Anchor doesn’t tell you when you sign up for their service that you won’t get access to Apple stats in PodcastConnect, nor your Stitcher stats. Not to mention, Jackson points out, the stats from Anchor themselves are very basic. Additionally, the owner email that shows up in iTunes won’t be your address. There were even times that Jackson emailed Anchor and had to wait four days for a response. Dave Jackson and his conclusion? Jackson told Indie Pod News, “They make it easy, but starting a podcast is not the hard part. Staring a GOOD podcast is the hard part.” He has even more complaints about Anchor. Read his full blog entry...
by | Nov 13, 2019 | Uncategorized
Getting booked on podcasts is one of the best ways to grow your audience. Danielle Desir provides this guest submission to Indie Pod News to take us through some best practices when looking to be on the guest side of the mic. According to the Edison Research Infinite Dial 2019, on average podcast listeners listen to seven shows per week. Since podcast listeners already have an affinity for listening to podcasts, they are likely to listen to new shows that pique their interests. Hence where you come in. Being a guest on a show they already love is a great way to get on their radar. If you’re looking to get booked on podcasts, here are three tips to a stronger pitch. Read show descriptions Photographer: CoWomen | Source: Unsplash A strong pitch starts with reading the show description. The show description highlights the focus of the show (in the host’s own words) and what they hope listeners will get out of it. As you read the description, think of ways you fit the narrative. If a show is about learning actionable strategies to grow a business, how does your experience answer that call? Here are some questions you might consider asking yourself: What stories can I share? What have I learned that can benefit others? What actionable strategies and tactics have I used that others can replicate? If you can’t see yourself in a show description, spend more time finding more relevant shows. Mention something only listeners would know Podcast hosts get a lot of pitches but yours can stand out from the rest if you take the...
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