by | Jan 27, 2020 | Uncategorized
While the traditional mediums are still around and regularly considered by companies looking to get their message out, it’s 2020 and nowadays it’s a podcast that proves to be the perfect home for an advertiser product. One need look no further than the testimony to that in the story of Joseph Berto and his unique item and the audio home it has found. Ten years ago, Berto invented an auto-sifting sand cleaning tool that was successfully used for separating the oil from beach sand. This tool helped pick up the oil from the BP Deepwater Horizon offshore drilling rig disaster, and was especially useful around sensitive areas, such as turtle nesting sites. After the spill cleanup was completed, Berto began to look at other markets for this innovative and patented product. He soon realized it would be perfect for horse owners too. The tried and true methods To sell the product and gain exposure, for many years he traveled the country attending horse expositions and shows, standing in a booth pitching the product. However, as much as the horse people loved the product, direct sales like this was a time consuming and expensive way to market the Shake'n Fork. At one show he met an As-Seen-on-TV marketer, but although they loved the product and promised to make "Make (him) a millionaire," their reality didn't match their hype and the show was never aired. Berto was contacted and interviewed by Tractor Supply Company in Nashville, Tennessee. They too loved the product, but felt the margins were a bit soft. They said that they would help him set up manufacturing in...
by | Jan 16, 2020 | Uncategorized
You're starting a podcast and (ugh) want to know how to profit from it, but Jen Briney monetized her podcast without corporate sponsors. So, while newbies shouldn't even be thinking that far out yet, know that there most certainly are myriad ways to (eventually) bring in dollars from your show. In other words, it's not just sponsors-or-bust. Jen Briney’s podcast, Congressional Dish, is essential listening for people who want to know what’s happening in the halls of Congress. Fiercely independent and driven by Jen’s passion for research, each episode breaks down complex legislation and spotlights news from the House and Senate. This labor of love has been Jen’s full-time job since 2012. But instead of having corporate sponsors, Jen relies on her listeners to support the podcast. Here’s how she makes it work while still having time to read every word of the Congressional bills she discusses on the show. Starting without a monetization plan When Jen started Congressional Dish, she and her husband decided to test the format for a year. “We decided to take the financial pressure off of it,” she said, and they agreed she wouldn’t initially try to make money from the show. When she started monetizing in late 2013, she set up a PayPal account. Listeners contributed about $25 in monthly subscriptions, which paid her hosting costs. That foundation grew slowly but steadily, Jen said, in part because she was honest with listeners — especially when her husband became unemployed and the pair had to move across the country. Jen waited tables for nine months while also working on Congressional Dish. She said her...
by | Jan 6, 2020 | Uncategorized
As we settle in with the first full week of the new year and new decade, the calendar shows January 6th, which means that counting down to Podfest is exactly two months away. March 6-8, 2020 will mark the sixth edition of the annual international conference formally known as Podfest Multimedia Expo. President John F. Kennedy once said we can’t know where we’re going unless we know where we’ve been. And thus, on this two-months-out mark, it’s fitting to look back and see where this massive event got its start and how it became a destination that an expected 1,500 attendees will soon flock to central Florida for. Podfest was born in the last decade, and over that time podcasters have been seen changing the world with their messages. 2013 Seeds are planted via Steve Cherubino from Android Apps Addicts while teaching a small class at a meetup Chris Krimitsos was hosting. 2014 Krimitsos hosts two podcasting workshops in the first three months of the year. It's during those workshops that it's decided that a yearly gathering is needed to properly support one another. 2015 The first official Podfest, with 100 attendees and VERY strong sense of community. 2016 Podfest doubled in size to 181 attendees and commissioned the official documentary about the medium of podcasting called “The Messengers: A Podcast Documentary.” Crowdfunding hits 123% of goal and the film is funded by the community at large. (Click here to watch the movie.) This is also the year that several events get implemented and help to further a sense of community and support within the community. The Strategic Alliance...
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