Getting booked on podcasts is one of the best ways to grow your audience. Danielle Desir provides this guest submission to Indie Pod News to take us through some best practices when looking to be on the guest side of the mic.
According to the Edison Research Infinite Dial 2019, on average podcast listeners listen to seven shows per week. Since podcast listeners already have an affinity for listening to podcasts, they are likely to listen to new shows that pique their interests. Hence where you come in. Being a guest on a show they already love is a great way to get on their radar. If you’re looking to get booked on podcasts, here are three tips to a stronger pitch.
Read show descriptions
A strong pitch starts with reading the show description. The show description highlights the focus of the show (in the host’s own words) and what they hope listeners will get out of it. As you read the description, think of ways you fit the narrative.
If a show is about learning actionable strategies to grow a business, how does your experience answer that call?
Here are some questions you might consider asking yourself:
- What stories can I share?
- What have I learned that can benefit others?
- What actionable strategies and tactics have I used that others can replicate?
If you can’t see yourself in a show description, spend more time finding more relevant shows.
Mention something only listeners would know
Podcast hosts get a lot of pitches but yours can stand out from the rest if you take the time to listen to a few episodes and mention something only listeners would know. Let the host know that you’ve taken the time to listen to their show, appreciate their content, and look forward to contributing.
Demonstrate that you'll bring value when booked on podcasts
Make it easy for a host to invite you on their show by providing 1-2 topics that you can discuss and back it up with examples of your prior work. This includes blog posts, short YouTube clips and podcast trailers. Link to each relevant example.
About guest author Danielle Desir
Danielle Desir is an author, speaker, podcaster and the founder of The Thought Card, an award-winning affordable travel finance blog and podcast empowering people to make informed financial decisions – travel more, pay off debt, and build wealth. Danielle is also the founder of WOC (Women of Color) Podcasters an inclusive community of women of color podcasters to connect, learn and share resources.