by | Jan 27, 2020 | Uncategorized
While the traditional mediums are still around and regularly considered by companies looking to get their message out, it’s 2020 and nowadays it’s a podcast that proves to be the perfect home for an advertiser product. One need look no further than the testimony to that in the story of Joseph Berto and his unique item and the audio home it has found. Ten years ago, Berto invented an auto-sifting sand cleaning tool that was successfully used for separating the oil from beach sand. This tool helped pick up the oil from the BP Deepwater Horizon offshore drilling rig disaster, and was especially useful around sensitive areas, such as turtle nesting sites. After the spill cleanup was completed, Berto began to look at other markets for this innovative and patented product. He soon realized it would be perfect for horse owners too. The tried and true methods To sell the product and gain exposure, for many years he traveled the country attending horse expositions and shows, standing in a booth pitching the product. However, as much as the horse people loved the product, direct sales like this was a time consuming and expensive way to market the Shake'n Fork. At one show he met an As-Seen-on-TV marketer, but although they loved the product and promised to make "Make (him) a millionaire," their reality didn't match their hype and the show was never aired. Berto was contacted and interviewed by Tractor Supply Company in Nashville, Tennessee. They too loved the product, but felt the margins were a bit soft. They said that they would help him set up manufacturing in...
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