by | Jan 27, 2020 | Uncategorized
While the traditional mediums are still around and regularly considered by companies looking to get their message out, it’s 2020 and nowadays it’s a podcast that proves to be the perfect home for an advertiser product. One need look no further than the testimony to that in the story of Joseph Berto and his unique item and the audio home it has found. Ten years ago, Berto invented an auto-sifting sand cleaning tool that was successfully used for separating the oil from beach sand. This tool helped pick up the oil from the BP Deepwater Horizon offshore drilling rig disaster, and was especially useful around sensitive areas, such as turtle nesting sites. After the spill cleanup was completed, Berto began to look at other markets for this innovative and patented product. He soon realized it would be perfect for horse owners too. The tried and true methods To sell the product and gain exposure, for many years he traveled the country attending horse expositions and shows, standing in a booth pitching the product. However, as much as the horse people loved the product, direct sales like this was a time consuming and expensive way to market the Shake'n Fork. At one show he met an As-Seen-on-TV marketer, but although they loved the product and promised to make "Make (him) a millionaire," their reality didn't match their hype and the show was never aired. Berto was contacted and interviewed by Tractor Supply Company in Nashville, Tennessee. They too loved the product, but felt the margins were a bit soft. They said that they would help him set up manufacturing in...
by | Jan 16, 2020 | Uncategorized
You're starting a podcast and (ugh) want to know how to profit from it, but Jen Briney monetized her podcast without corporate sponsors. So, while newbies shouldn't even be thinking that far out yet, know that there most certainly are myriad ways to (eventually) bring in dollars from your show. In other words, it's not just sponsors-or-bust. Jen Briney’s podcast, Congressional Dish, is essential listening for people who want to know what’s happening in the halls of Congress. Fiercely independent and driven by Jen’s passion for research, each episode breaks down complex legislation and spotlights news from the House and Senate. This labor of love has been Jen’s full-time job since 2012. But instead of having corporate sponsors, Jen relies on her listeners to support the podcast. Here’s how she makes it work while still having time to read every word of the Congressional bills she discusses on the show. Starting without a monetization plan When Jen started Congressional Dish, she and her husband decided to test the format for a year. “We decided to take the financial pressure off of it,” she said, and they agreed she wouldn’t initially try to make money from the show. When she started monetizing in late 2013, she set up a PayPal account. Listeners contributed about $25 in monthly subscriptions, which paid her hosting costs. That foundation grew slowly but steadily, Jen said, in part because she was honest with listeners — especially when her husband became unemployed and the pair had to move across the country. Jen waited tables for nine months while also working on Congressional Dish. She said her...
by | Dec 6, 2019 | Uncategorized
You don't have millions of downloads per month so you think that for your podcast to make seven figures a year it's going to require a magic wand and/or getting Joe Rogan to interview you for two hours. Well, for the guys from the "Hustle & Flowchart" podcast, instead of those wish list approaches, it took time, patience, and a business focus to realize that kind of income form their show, and through a method that probably wouldn't be your first guess – affiliate marketing! The following story is re-published here on IndiePodcastNews.com with permission and the original article was based on an interview from the Nice Guys on Business podcast. For a self-described “very sort of introverted, borderline shy person,” Matt Wolfe has managed to make an enviable career using his voice, and helping others find theirs. He and business partner/co-host Joe Fier have been working full time in the world of online business since 2009, offering courses and blog posts to other entrepreneurs looking to learn more effective ways to use the internet to grow their projects and their profits. The first podcast the pair started back in 2010 fell victim to “podfade,” as did several follow-ups; but nine years on, their current podcast Hustle & Flowchart has more than 100 episodes — and it’s making ”seven figures a year.” The pair joined Doug on the podcast to explain how hustle plus organization can equal real income. Master those tools That large revenue number isn’t the result of magic — just a practical understanding of online tools that can help turn listeners into customers. According to Matt,...
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